Profermax: Fermax's new B2B epicenter in Spain
Profermax: Fermax's new B2B epicenter in Spain
In the dynamic electronic security and telecommunications sector, specialization has become the ultimate differentiator. When a professional installer is looking for video intercoms, access control systems, or spare parts to modernize a residential community, a generic online store isn't enough: they need a partner who understands the brand, the product, and the day-to-day technical requirements. This is where Profermax comes in, a platform that defines itself as " Only for Fermax Professionals " and aims to become Fermax's leading B2B partner in Spain.
In the following lines, you'll discover what Profermax is, who's behind the project, why it has all the ingredients to become the professional benchmark for Fermax, and what specific advantages it offers compared to any other distributor.
1. Fermax, a manufacturer with more than 75 years of history
To understand Profermax's raison d'être, we must start with Fermax. Founded in 1949 by Fernando Maestre, the company went from launching the first industrial radio intercom in post-war Spain to now being one of the most prestigious brands of video intercoms and communication systems on the planet. Since 2023, with the financial backing of MCH Private Equity, Fermax has doubled its innovative capacity and commercial presence, maintaining production in Valencia and guaranteeing a stable supply that installers greatly value.
However, the sustained growth in demand for spare parts, kits, and accessories required a purely professional, agile, and specialized channel. From this strategic need, Profermax was born.
2. What is Profermax?
Profermax is an e-commerce site specializing exclusively in Fermax products, created to serve certified installers, system integrators, and technical distributors throughout Spain. Its catalog includes everything from DUOX Plus kits and MEET monitors to power supplies, Skyline panel replacements, and MIFARE readers, all under a single umbrella and with filters designed for those who know exactly what reference they need.
The key is its vertical approach: while other online stores group dozens of brands, Profermax concentrates logistics resources, support, and training in a single company. This specialization translates into speed when answering questions about compatibility, firmware versions, or pre-programming needs.
3. The team that drives the project
Behind Profermax is Electrónica Maxim Miranda SL , a Catalan company with over 45 years in the security and telecommunications sector. Founded in 1978, the company has been an official partner of Fermax for decades, accumulating know-how that it now extends to the digital world. This heritage explains why Profermax is not a simple logistics platform: on the other end of the phone or chat are technicians who have configured thousands of panels, repaired monitors, and trained generations of installers.
The team combines engineering, customer service, and advanced logistics skills. Custom-made orders ship daily from the central warehouse in Valencia, and the technical department answers questions about integration with CCTV, home automation, or IP networks—something difficult to replicate in a mass marketplace.
4. Differential advantages for the professional
Profermax has designed a package of exclusive benefits for registered users, designed to maximize the efficiency of their work and the profitability of each project:
- Preferential pricing: competitive rates, free from end-user “price wars.”
- Preconfigured equipment: DUOX Plus kits, switchboards, or readers can be shipped with the programming loaded (house codes, names, MIFARE cards), saving hours on-site.
- Dedicated technical support: a team that lives and breathes Fermax, ready to resolve issues, interpret schematics, and recommend firmware updates.
- Express logistics: Free shipping within 24-48 hours for orders over €90, with real-time stock updates and reinforced packaging.
- Extended exchange policy: up to 30 days for returns, a rare flexibility in a subsector where references are specific.
- Training content: webinars, technical articles, and downloadable guides that keep professionals up to date with the latest developments in DUOX Plus, MEET IP, and the transition from analog 4+N to digital bus.
5. Why do you aspire to be Fermax's main B2B company in Spain?
Profermax's goal isn't to become "just another store." Its objective is to be the leading B2B channel for all professionals working with Fermax in Spain. The drivers behind this are clear:
- Radical specialization: focusing on Fermax allows for economies of scale in inventory, pricing, and technical expertise.
- Historic partnership: The direct relationship with the factory and Maxim Miranda's track record guarantee priority access to critical launches and spare parts.
- Technological infrastructure: A robust e-commerce engine, connected to ERP and WMS, offers full traceability and real-time stock updates.
- Service culture: The philosophy of "professionals serving professionals" is reflected in the rapid response and post-sales support right up to the start-up date.
- Industry communications: technical blog, newsletters, and presence at trade shows position Profermax as an authoritative source of information.
6. The human factor
Although the platform is digital, its essence is human. Founder Xavier Miranda leads a team of telecommunications engineers, service technicians, and logistics experts. Alongside him, a new generation of family members and an advisory board with e-commerce and cybersecurity professionals strengthen the project's vision.
Each firmware release, new monitor, or IP module is tested internally before being published online. This culture of learning to teach reinforces Profermax's credibility with its customers.
7. A growing ecosystem
Since its launch, Profermax has incorporated features that go beyond sales: integration with project management software, online application for Fermax warranty extensions, and a points club redeemable for tools or training. It will soon open a pick-up point in Madrid, launch an online configurator for MARINE Elite plates, and completely digitize RMA processes, further reducing repair times.
8. Conclusion
In a market where digitalization is advancing at breakneck speed, but technical complexity continues to grow, Profermax offers the perfect combination : the agility of an e-commerce platform and the reliability of a distributor with 45 years of experience. With a complete commitment to a single brand and a host of tangible benefits for the installer, it has every reason to become Fermax's leading B2B partner in Spain.
If you're a professional and don't yet know the platform, register and experience the difference . You'll discover that, when it comes to Fermax, working with a specialist isn't a luxury, but the smartest strategy to save time, reduce incidents, and offer your customers cutting-edge solutions with a factory warranty.
Published on May 18, 2025